PYRA BEAUTY
The Radiance of Being Real
BY ARIELLE TEPPERT PHOTOS BY MORGAN CLARK
Nature is a beautiful thing that deserves to be appreciated and preserved in its rarest form. Pyra Beauty uses its cosmetics to do just that.
Founder Angelica Romero used to work inside a salt mine located in her home municipality of Zipaquira, Colombia. There, she realized how special it is to be surrounded by nature each and every day. Romero wanted to create a cosmetic line that makes people, “discover [their] most radiant self through Earth-derived ingredients.”
Each product uses plant-based ingredients without compromising the formula or results. All cosmetics are vegan and cruelty-free and are infused with coconut and shea butter. Pyra Beauty makes it clear it, “wants to inspire others to become closer to the planet by experiencing plant and mineral-based cosmetics in biodegradable packaging.”
“Life on Mars Loose Powder Vegan Illuminator” retails at $18. The cosmetic is a blush and highlighter hybrid, enhanced by a rose gold tint. The powder blends with no streaks and is fully buildable. You can create a bold and glamorous look, or a subtle and natural look with this product. This powder keeps your skin glowing and moisturized.
“Heavenly Loose Powder Vegan Illuminator” and “Gold Rush Loose Vegan Illuminator” showcase the same beautiful shimmer but in different shades. All powders are TALC-free and come in recyclable packaging.
“Fresh Face Talc-Free Vegan Setting Powder” retails at $32. This cosmetic helps control natural oils, boost your skin’s collagen, and prevent aging and redness. This product is paraben-free, phthalates-free, talc-free, and fragrance-free.
Lastly, the “Sun kissed: Aloe + Shea Butter Foundation” retails at $36. This product is a fan favorite because it comes in 40 shades and is sensitive skin-friendly. This plant-based formula includes vitamins A, C, and E, which helps minimize rosacea, dark spots, and acne over time.
Pyra Beauty makes the point one size never fits all. There is something made for everyone. An online quiz will help the client find their shade and the product that best fits their skin. Unsurprisingly, Pyra Beauty’s inclusive environment makes for great reviews on all products. The cosmetic line truly inspires everyone to create their own magic.
